Dropping this here, it's an AMAZEBALLS post by Courtney Milan on cover typography. This is a must-read if you're self-pubbing. She explains all the "wrong" things I've seen on books, and while she focuses mostly on historical, the same types of guidelines apply regardless of the genre.
http://www.courtneymilan.com/ramblings/2014/07/30/how-to-suck-at-typography/
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